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  • Writer's pictureCiara

Projects: New look for Just Books

Updated: Feb 14, 2022

Extremely excited to be working on a rebrand with Just Books. This is Mullingar's oldest (and only) independent bookstore and it's constantly compared to Meg Ryan's beloved bookshop in the film You've Got Mail. Unlike the movies, this one has actually survived a massive chain store opening nearby! It prides itself on its excellent customer service and has been selected several times as an Irish Times best independent bookseller. First step: a new slogan and logo. This will be replacing the design that's been used since the shop first opened more than 20 years ago. The 2022 slogan and logo will feature on bookmarks just gone to print and a local map and tourist guide that's due this summer. It will eventually appear on the shop's vouchers and paper bags. The Just Books social media channels have been refreshed and the slogan has been added to the company website. We've created new social media assets to highlight new stock and staff picks. We're working on shelf-talkers and posters for use in-store. An Instagram page will be launched soon and an overhaul of the website to reflect the new brand identity is planned for the coming months.

Just Books Mullingar rebrand - new logo and slogan
New slogan: Pick up a book you can't put down
Just Books new bookmark design
Some of the social media assets
New logo
New bookmarks

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